At the core of Amazin' Graze are our founders, Amy and Sabrina, who are passionate about living better and healthier lives and building a beloved local consumer brand. Building Amazin’ Graze has brought Sabrina and Amy together, and they are still best friends today. Their story is one of courage, inspiration, and a relentless pursuit of a dream that has touched countless lives.
The Story Behind Amazin' Graze
Amy's leap from a demanding corporate job to starting Amazin' Graze was driven by a deep desire to create something meaningful. Burned out from the corporate grind, she found solace and inspiration in the idea of crafting wholesome, delicious snacks. Partnering with her like-minded friend Sabrina, they set out to revolutionize snacking in Asia. Our first creations, like the pandan coconut nut mix and coconut curry nut mix, were not just products but symbols of our heritage and innovative spirit.
Overcoming Challenges
The early days of Amazin' Graze were full of challenges that tested our resolve. From perfecting recipes in a small kitchen to managing logistics with limited resources, we faced numerous obstacles. Yet, our unwavering belief in our vision and each other turned setbacks into stepping stones. Our journey is a testament to resilience and the power of a shared dream.
Core Values
Amazin' Graze is more than a business; it's a family and a local movement to change the world for the better. Excellence, innovation, and integrity are at the heart of everything we do. We are committed every day to creating high-quality products and challenging the perception that Asian brands cannot be excellent on a global scale. Our inclusive company culture fosters growth, providing young talents with the opportunity to shine and make a difference.
Future Vision
Looking ahead, we’re excited to keep growing as a trusted food brand that makes healthy snacking easy and fun. We dream of Amazin’ Graze snacks becoming a staple in homes around the world, bringing a little bit of joy and a lot of health to your day. Our plans are big but always thoughtful and true to who we are. We're ready to embrace new opportunities while staying rooted in our passion for great snacks and happy, healthy living.
As we celebrate our journey and look to the future, we’re committed to delivering delicious, healthy snacks that bring joy and nourishment to your life.