Celebrating nine years of innovation and flavor, Amazin' Graze has been continually evolving and changing in order to always meet and, delight our customer’s health and dietary needs with consistently high quality and delicious healthy breakfast & snacks. Our story is one of passion, creativity, and a desire to build deep connections to our community.
2015: The Beginning
Our journey began with a “What-If” dream and ideas for recipes that we’d never tried in a small home kitchen. Amy, Sabrina, and Ching poured their hearts into every ingredient and recipe. Early creations like the Pandan Coconut nut mix and Salted Gula Melaka Granola were not just snacks but their expressions of love, creativity, and local pride. Although Ching is no longer with Amazin' Graze today due to health reasons, her contributions during those early days were invaluable and remain a cherished part of our story.
2017: Expanding Horizons
As AG’s popularity grew, so did our product range. We introduced new and innovative food products, such as trail mixes and healthy cookies, incorporating locally-inspired flavors such as Black Sesame and Tangerine.Each new product was a celebration of our heritage and a step towards our dream of promoting healthy snacking.
2019: Best-Sellers and Fan Favorites
Our brownie chips and hummus chips quickly became best-sellers, loved for their unique flavors and wholesome ingredients. We also experimented with dehydrated fruits, though logistical challenges taught us valuable lessons about scalability. Our journey was not without its bumps, but every challenge taught us valuable lessons for the future.
2021: Innovation and Expansion
We started focusing on more specific elements of our customer’s health challenges such as metabolic health, memory & focus and energy regulation , we launched one of the most innovative and premium range of plant-based protein,. This range is unique because it’s one of the first protein in the market that provides benefits like fiber, antioxidants, and muscle recovery.
2024: Celebrating Nine Years
Marking our ninth anniversary, we introduced the limited edition Matcha Green Tea Granola and Rosemary Garlic Nut Mix, a tribute to our journey and a testament to our ongoing creativity. There are only 1000 packs available of this low sugar zen-inspiring granola. This special release reemphasizes AG’s dedication to delighting our customers and innovation, a milestone that celebrates our past while shining a bright light to the future.
Stay tuned for more exciting innovations as we continue to grow and evolve.